Addington Street Arches, Waterloo. 2019.
Amazon’s "Home of Black Friday" experience is an annual pop-up event established in the UK in 2010, to showcase Amazon.co.uk’s Black Friday and Cyber Monday deals. In 2019 the event took place in the Addington Street Arches at Waterloo, hosting music performances, book launches, workshops and various other activities.
SterkStudio has been appointed for the third year in row to undertake the technical planning and build management of the event, from conceptualisation to installation stages. SterkStudio fabricated and installed 12 independent immersive sets throughout the 15,000sqft Showrooms, including a tree lattice timber structure -developed for the central Bar of the event- as well as several themed house-unit structures.