Salone del Mobile Design Fair, Milan. 2019.
To celebrate the launch and promote Zegna’s Essenze Eau de Parfum Collection, ADF partnered with The Unseen to create a multi-sensory installation during Milan’s Salone del Mobile Design Fair. Highlighting the relationship between scent and emotion, the larger-than-life fragrance bottles invited consumers to grab some Pelletusa headphones, step inside and explore what each scent conjured within them.
SterkStudio was appointed to design, prototype and fabricate the full scale versions of the large fragrance bottle-like pods for the Essenze installation. We collaborated with The Unseen's consultants to integrate and test the vapour and visual effects systems within the capsules. SterkStudio further produced the full construction drawings & specifications packages to be used by contractors in Milan, for the replication of 5 new glass boxes. The installation took place at the Ermenegildo Zegna flagship store.